The Detractor Analysis report looks at all submissions that resulted in a detractor score based on a negative review. This report allows a company to quickly identify their largest issue across all sites at one time.
To run the Detractor Analysis report:
This report reflects the total number of submissions and compares it to the number of submissions that resulted in a negative score. The report is broken out by Product, Service and Recommend categories and can be filtered by site.
Click the calendar icon [ ] to adjust date ranges
Click to rotate the chart to a horizontal view
The below report immediately highlights that Service is the primary issue, contributing to 35% of negative feedback received. It is important to identify those issues that are driving your customers so that you have the opportunity to address them as they arise.